01. THE WILD ESCAPE
01. THE WILD ESCAPE
01. THE WILD ESCAPE
01. THE WILD ESCAPE
01. THE WILD ESCAPE
01. THE WILD ESCAPE
Client: Art Fund
Client: Art Fund
Agency: Preloaded
Client: Art Fund
Agency: Preloaded
Client: Art Fund
Agency: Preloaded
ROLE: ARTIST + UI DESIGN
ROLE: ARTIST + UI DESIGN
YEAR: 2023
YEAR: 2023
A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.
“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.
A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.
“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.
A UK-wide project, inspiring young people to find creatures in art and natural history collections and imagine the creature escaping to a new Wild World, a collective online artwork launched on Earth Day. In the largest ever collaboration with 532 museums, galleries, historic places and over 800 schools across the UK, thousands of young people created art inspired by nature. Funded by Arts Council England.
“The team at PRELOADED have been wonderful collaborators, working with us to create a playful way to present and combine the creativity of thousands of children involved.” Jo Paton Htay, Project Director, The Wild Escape for Art Fund.
A UNIQUE WEB
A UNIQUE WEB
EXPERIENCE
A UNIQUE WEB
EXPERIENCE
A UNIQUE WEB
EXPERIENCE
PROCESS
PROCESS
Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.
Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants.
Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.
Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants.
Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.
Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants.
Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.
Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants.
Tasked with designing this inspiring and unique web experience, using responsive design, art direction and photography. Image sourcing covered fungus, algae, moss (such as Bartramia pomiformis), sea weed, trees (oak, sycamore, silver birch etc), wild flowers, natural rock formations found amongst woodland and coastal regions. There are thousands of plants specific to the UK, so it was important to select plants that were British rather than non-native. The types of plants found amongst freshwater and featured within The Wild Escape include phragmites australis, water crowfoot, water soldiers and bulrush.
Detailed compositions were produced, combining hexagonal base shapes for the ground and individually edited photographic assets to populate the 4 habitats (coastal, freshwater, grassland and woodland). Concepts also included dynamic sky backgrounds, floating and randomised positioning of plants.
Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:
Conceptual exploration
Collaborative teamwork
Prototyping and design iterations
Figma UI design system
Iconography
Responsive design
Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:
Conceptual exploration
Collaborative teamwork
Prototyping and design iterations
Figma UI design system
Iconography
Responsive design
Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:
Conceptual exploration
Collaborative teamwork
Prototyping and design iterations
Figma UI design system
Iconography
Responsive design
Each asset was manipulated and edited in Photoshop to create the edgy, collage look as seen throughout the branding. Detailed references and components were created in Figma. These assets were used to create the online experience, a playful, interactive art tool. As part of the project, I also covered:
Conceptual exploration
Collaborative teamwork
Prototyping and design iterations
Figma UI design system
Iconography
Responsive design
IMMERSIVE FUN
IMMERSIVE FUN
IMMERSIVE FUN
6,000+ CREATURES
6,000+ CREATURES
6,000+ CREATURES
HUNDREDS OF HAPPY KIDS!
HUNDREDS OF HAPPY KIDS!
There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023).
Discover more about The Wild Escape.
There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023).
Discover more about The Wild Escape.
There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023).
Discover more about The Wild Escape.
There have been over 6,000 creatures living in The Wild Escape! The experience was also previewed at Piccadilly Lights, the iconic billboard screen showing a 10 minute video on the eve of Earth Day, the 21st of April (2023).
Discover more about The Wild Escape.
